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For Heads of Benefits · Total Rewards · People Leaders
You already pay for care navigation: fertility, birth, a sick child. Nobody covers what actually drives her resignation: the invisible daily load she carries back into work. AlphaMa is an AI agent that hears her, shows the load, and does the work. This pilot proves it with your mothers, in your numbers, before you scale a thing.
her salary: the cost of replacing one mother who resigns (SHRM, Gallup)
seats minimum: focused on returning parents and working mothers, not everyone
of employers now demand measurable outcomes from wellbeing vendors (Business Group on Health)
“These hurdles are compounded when programs lack specialized support for key groups like parents.”Wellable’s 2026 industry report names the exact gap. AlphaMa is that specialization.
The gap
Your benefits stack already handles the care episodes. Fertility, birth, a sick child, a therapist when things get hard. Those are real and they matter.
What none of them touch is the daily cognitive load between the episodes. The forms, the school admin, the appointments nobody else is tracking, the running list she reopens at 2am. That load does not pause for maternity leave and it does not stay at home when she returns.
AlphaMa is a complement to clinical navigation benefits such as Maven, Cleo, and Progyny, not a replacement. It carries the daily cognitive load between care episodes, which is the part that quietly drives her out.
The pilot
Weeks 1 to 2
Invite links, a comms kit written for your voice, and an intro session with your women’s ERG or parent group. No SSO project, no IT ticket, no HR workload beyond one email.
Weeks 3 to 10
Mothers onboard on phone or web. Agents handle school admin, appointments, household loops, partner handoffs. Every action leaves a receipt.
Days 60 and 90
A monthly outcome report, aggregate only, against success criteria we agree on before we start.
Day 90
Renew, expand, or stop. The renewal criteria are written into the pilot, not argued after it.
What she gets
Not another app asking an exhausted person to log something. She talks, it acts, and every action leaves a receipt.
Voice or text, on phone or web, at the hours the load actually shows up. She does not have to structure the thought before she can say it.
Agents handle school admin, appointments, household loops, and partner handoffs. Every action is approval gated, so nothing happens without her say so.
Every action leaves a receipt. Hers to review, and the basis for the aggregate numbers you see at days 60 and 90.
Inside the agent
One ordinary Tuesday request, start to finish. Nothing here is a mock up of a feature we intend to build.
Tuesday, 9:41pm
“Mira’s got some school trip thing and I think there’s a form. I don’t know where it is and I can’t look right now.”
Forty seconds of voice, half remembered, at the end of the day. She does not have to structure the thought before she can hand it over.
Reads
Finds the school email from Thursday, sitting under 46 unread. Grade 3 trip to the science centre.
Extracts
Consent form attached. Due Friday, $18 fee, needs a guardian signature and an emergency contact.
Checks what it already knows
Mira’s date of birth, the home address, and her phone number are in the family profile. Emergency contact is her partner.
Finds the gap
Two fields it cannot answer honestly: whether the allergy note changed this year, and whether Mira is taking the bus both ways.
Asks before it acts
Fills the nine fields it can, leaves the two flagged, and puts the whole thing in front of her with the two questions in plain language.
Does the work, leaves a receipt
On her yes: form submitted, fee paid, trip on the calendar, packed lunch reminder set for that morning, partner told.
9 of 11
fields it filled on its own. It asked about the other two rather than guessing.
1 approval
before anything was submitted, paid, or sent. Every action is gated the same way.
1 receipt
hers to review, and the raw material for the aggregate load lifted number you see at day 60.
You never see this conversation. What reaches your report is that one loop closed, and how long it would otherwise have taken.
Accountability
the share of offered seats that onboard in week one
weekly active mothers, actions completed, loops closed
hours of admin work taken off her plate, from action receipts
retention intent and satisfaction, surveyed at days 30 and 90
A wellness app with low usage gets cut. We price, measure, and report as if renewal depends on it, because it does.
Trust
Pricing
Every organization carries this differently, so we scope each pilot to the size of your team, the shape of your parental leave, and what you already offer. Tell us about yours and we will put together pricing that fits.
Talk to us about pricingEmail shivi@alphamothers.com and you will reach Shivi directly.
Questions & Answers
A 90 day programme with a defined end. Weeks one and two are launch, weeks three to ten are usage, and at days 60 and 90 you get an outcome report against success criteria agreed before the pilot starts. On day 90 you renew, expand, or stop. The renewal criteria are written into the pilot rather than argued after it.
AlphaMa complements clinical navigation benefits such as Maven, Cleo, and Progyny rather than replacing them. Those cover the care episodes: fertility, birth, a sick child. AlphaMa carries the daily cognitive load between those episodes, which is the part that follows her back to work and is rarely covered by anything.
Generic EAP programmes have low utilisation because they ask an exhausted person to book an appointment. AlphaMa is an AI agent that does the work: school admin, appointments, household loops, partner handoffs. Every action leaves a receipt she can review. We measure activation and repeat use and report on both, because a wellness app with low usage gets cut.
Four things. Activation, the share of offered seats that onboard in week one. Repeat use, meaning weekly active mothers, actions completed, and loops closed. Load lifted, the hours of admin work taken off her plate, taken from action receipts. And her verdict, retention intent and satisfaction surveyed at days 30 and 90.
The employer pays and never sees. Reporting is aggregate and anonymised only, and we never share individual employee information with an employer. Her conversations and personal data stay hers, encrypted and never sold. Every agent action is approval gated with a receipt she can review, and mental health support never fuels external actions or employer visibility.
One email. Launch is invite links, a comms kit written for your voice, and an intro session with your women’s ERG or parent group. No SSO project and no IT ticket. Mothers onboard themselves on phone or web.
The buyer is usually a Head of Benefits, Total Rewards, VP People, or Chief People Officer. The champion is your women’s ERG or parent employee group, because they already know who needs this. The eligible population is returning parents and working mothers, self selected.
Tell us about your organization and we will scope a pilot with success criteria written down before it starts.
Start a pilot conversationOr email directly at shivi@alphamothers.com
Sources: SHRM and Gallup on replacement cost; Wellable Employee Well Being Industry Trends Report 2026 on pricing as top vendor selection criterion; Business Group on Health Employer Well Being Strategy Survey on measurable outcome expectations. AlphaMa is a complement to clinical navigation benefits (Maven, Cleo, Progyny), not a replacement: it carries the daily cognitive load between care episodes. The underlying model is published in full at The Alpha Mothers Framework.