Hi, I'm Shivi - founder, working mom, and I get it.
Your brain never stops. Even when you're "resting."
The mental tabs are always open. The worry loop never ends. You're exhausted but can't sleep. You have help but still feel alone.
I'm building an AI that finally understands the invisible load you carry.
Now live on the App Store
Free for early members. No credit card required.
Trusted by mothers from
Meet AlphaMa
Your AI life partner for modern motherhood
AlphaMa is a voice-first AI that combines three roles into one - so you can stop juggling and start breathing.
Therapist
Validates your feelings, processes emotions, and supports you at 2am or 2pm - without judgment or a waitlist.
Executive Assistant
Triages your inbox, plans your day, captures every to-do from conversation - so nothing falls through the cracks.
Household Manager
Coordinates with your partner, creates meal plans, manages the family calendar - and delegates what you shouldn't carry alone.
Just talk naturally. AlphaMa listens, captures, and acts.
See AlphaMa in Action
From overwhelmed to empowered - watch how AlphaMa lightens the invisible load.
The mental load isn't the tasks. It's REMEMBERING and MANAGING all the tasks.
Therapy helps with feelings but doesn't handle logistics. Productivity apps add MORE to manage. To-do lists just remind you of everything you're not doing.
Emotional
Guilt, anxiety, overwhelm, feeling unseen
AlphaMa validates and supports - like a therapist at any hour.
Cognitive
Remembering everything for everyone
AlphaMa captures everything from conversation. You never write it down.
Administrative
Emails, forms, appointments, bills
AlphaMa triages your inbox, blocks your calendar, flags what matters.
Coordination
Who's picking up? What's for dinner?
AlphaMa drafts partner messages and manages shared task lists.
Work
Meetings, deadlines, pumping schedules
AlphaMa protects focus time and preps you for what’s next.
Self
Personal needs - always last priority
AlphaMa anticipates what you need before you have to ask.
You don't need another app. You need a partner.
Free for early members. No credit card required.
The App
See AlphaMa in action
Voice-first AI that captures your mental load, plans your week, and supports you emotionally — all through natural conversation.
Real conversations, real support
AlphaMa plans around YOUR life
No invented schedules. No hallucinated grocery runs. AlphaMa asks about your real life first — then creates a plan that actually fits.
“I'm feeling overwhelmed”
AlphaMa validates your feelings first — because sometimes you need to be heard before you can be helped.
“Help me plan my week”
AlphaMa asks real questions about your work, baby's schedule, and appointments — then builds the plan around your actual life.
She learns your rhythm
Tell AlphaMa your baby's sleep pattern and she maps work blocks around nap times. Nothing is assumed — everything is based on what you share.
A plan that actually works
Work blocks around baby naps. Pump time protected. Daycare drop-off accounted for. Every plan is unique to your life.
Free for early members. No credit card required.
Five layers of support. One AI partner.
Emotional support. Mental load capture. Active management. Family coordination. Proactive intelligence.
See how it all works →Become a founding member
Download now and get started - free for early members.
- Free lifetime access
- Direct input on product roadmap
- Priority support
No credit card required.
I built this because I needed it.
I'm currently on maternity leave, and let me tell you - the mental load is real. Even when I'm supposed to be "off," my brain is running a constant background process: tracking feeds, worrying about milestones, managing the household, and already thinking about what returning to work will look like.
We're caught between two worlds: ambitious careers that were designed for people without caregiving responsibilities, and wanting to be fully present for our children during the most precious (and exhausting) moments of their lives.
The mental load isn't about being organized enough or trying harder. It's about needing real support - someone (or something) that can carry some of it with you.
That's why I'm building Alpha Mothers.
Frequently Asked Questions
Everything you need to know about AlphaMa
What is AlphaMa?
AlphaMa is an AI-powered life partner designed specifically for mothers. It combines the wisdom of a therapist with the efficiency of an executive assistant - all through natural voice conversations. AlphaMa captures your mental load, triages your inbox, plans your day, coordinates with your partner, and provides emotional support whenever you need it.
What is the mental load and why does it matter?
The mental load refers to the invisible cognitive and emotional labor involved in managing a household and family. It's not just the tasks themselves, but remembering, planning, coordinating, and anticipating everything for everyone. Studies show mothers carry a disproportionate share of this burden, leading to burnout, anxiety, and reduced career progression. AlphaMa helps by becoming your AI partner to share this load.
How is AlphaMa different from other productivity apps?
Unlike traditional productivity apps that just add more to manage, AlphaMa is a voice-first AI that actually reduces your cognitive burden. It combines emotional support (like a therapist), practical task management (like an executive assistant), and family coordination (like a household manager). You talk naturally, and AlphaMa captures, organizes, and takes action on your behalf.
Who is AlphaMa for?
AlphaMa is for any mother who feels overwhelmed by the mental load - whether you're a working professional, on maternity leave, returning to work, or managing a household. It particularly resonates with career-driven millennial mothers who are raising Gen Alpha children and want support navigating modern motherhood without sacrificing their ambitions.
Is AlphaMa available now?
Yes! AlphaMa is live on the iOS App Store. Download it today - it's completely free for our first 100 founding members, forever. Android is coming soon - join our waitlist to be notified when it launches.
How do I start using AlphaMa?
Download AlphaMa from the iOS App Store and sign in with Apple or Google. It's completely free for our first 100 founding members - no trial, no credit card, free forever. On Android? Join our waitlist and we'll notify you the moment it's available.
You don't have to carry it all alone.
Join mothers who finally have AI support that gets it.Free for early members. No credit card required.
Launching soon on Android. Join the waitlist to be first to know.