Hi, I'm Shivi — founder, working mom, and I get it.
Your brain never stops. Even when you're "resting."
The mental tabs are always open. The worry loop never ends. You're exhausted but can't sleep. You have help but still feel alone.
I'm building an AI that finally understands the invisible load you carry.
Join 500+ mothers on the waitlist
The mental load isn't the tasks. It's REMEMBERING and MANAGING all the tasks.
Emotional
Guilt, anxiety, overwhelm, feeling unseen
Cognitive
Remembering everything for everyone
Administrative
Emails, forms, appointments, bills
Coordination
Who's picking up? What's for dinner?
Work
Meetings, deadlines, pumping schedules
Self
Personal needs - always last priority
Therapy helps with feelings but doesn't handle logistics. Productivity apps add MORE to manage. To-do lists just remind you of everything you're not doing.
You don't need another app. You need a partner.
See how AlphaMa helps →Introducing
AlphaMa
Your AI life partner - a therapist, executive assistant, and family coordinator in one. Available 24/7 through natural voice conversation.
Talk, don't type.
She's already holding a baby. Voice-first means she can vent, plan, and delegate while nursing, cooking, or commuting.
Remembers everything.
No more keeping it all in her head. AlphaMa captures to-dos, worries, ideas, and appointments from conversation - and handles them.
Therapist + Assistant.
Emotional support AND practical help. Process the guilt AND delegate the tasks. AlphaMa does both.
Actually does things.
Texts your partner about diaper runs. Blocks focus time on your calendar. Drafts the email. AlphaMa takes action.
What talking to AlphaMa actually looks like
Real conversations. Real support. At any hour.
Morning overwhelm
"I'm already exhausted and the day hasn't even started. The baby was up twice, I have a big presentation at 2, and I haven't even looked at my emails."
"That sounds really hard. Let me help take some things off your plate. I looked at your inbox - out of 34 new emails, only 2 actually need you before your meeting. Your presentation is at 2pm, and you have a clear block from 10 to 12 for prep. Want me to mark you as 'focused' so people don't book over it?"
2am thoughts
"I can't turn my brain off. I keep checking if she's breathing. I know it's irrational but I can't stop."
"I'm glad you're talking to me right now instead of sitting alone with these thoughts. What you're describing - the constant checking, the inability to rest - this is really common in the postpartum period. It doesn't mean you're crazy. Your brain is trying to protect her so hard that it's hurting you."
Feeling isolated
"I haven't left the house in three days. My friends keep inviting me to things but I just can't bring myself to go. I feel so lonely but also so tired of feeling like I have to perform being okay."
"That exhaustion you're feeling - it's real. The loneliness of new motherhood is something no one prepares you for. You can be surrounded by people who love you and still feel completely alone. You don't have to perform for me. What would feel manageable this week - even something small, like a 15-minute coffee with one friend who gets it?"
Five layers of support
More than a chatbot. More than an assistant. AlphaMa is a complete life partner.
Like a Therapist
Emotional Support
Voice conversations anytime. Processes emotions, validates feelings. Remembers your story, struggles, and wins.
Your Second Brain
Mental Load Capture
Everything you mention gets captured automatically. To-dos, worries, ideas. You never have to write it down.
Executive Assistant
Active Management
Email triage, calendar protection, meeting prep. AlphaMa handles the admin so you can focus on what matters.
Household Manager
Family Coordination
Task delegation to your partner via text. Shared lists, fair division suggestions, meal planning.
Life Manager
Proactive Intelligence
Anticipates needs before you ask. Pattern recognition. Connects the dots across all areas of your life.
I built this because I needed it.
I'm currently on maternity leave, and let me tell you - the mental load is real. Even when I'm supposed to be "off," my brain is running a constant background process: tracking feeds, worrying about milestones, managing the household, and already thinking about what returning to work will look like.
We're caught between two worlds: ambitious careers that were designed for people without caregiving responsibilities, and wanting to be fully present for our children during the most precious (and exhausting) moments of their lives.
The mental load isn't about being organized enough or trying harder. It's about needing real support - someone (or something) that can carry some of it with you.
That's why I'm building Alpha Mothers.
What I'm thinking about
The Vision Behind Alpha Mothers
Being a career-oriented, high-achieving Millennial mom is a lot. And with AI changing the world at warp speed, the pressure is on to prepare them for a future we can barely imagine.
Read more →Parenting for 2035: Wait, What?!
Fast forward 10 years. What will life be like for our Alpha Generation kids? It's a wild future, right? But how do we prepare our kids for a world that's changing so fast?
Read more →Frequently Asked Questions
Everything you need to know about Alpha Mothers
What is Alpha Mothers?
Alpha Mothers is a platform designed specifically for ambitious, career-driven mothers. We offer AlphaMa, an AI-powered life partner that combines the wisdom of a therapist with the efficiency of an executive assistant. Our mission is to help mothers manage the invisible mental load while thriving in their careers and raising confident children in the AI age.
What is the mental load and why does it matter?
The mental load refers to the invisible cognitive and emotional labor involved in managing a household and family. It's not just the tasks themselves, but remembering, planning, coordinating, and anticipating everything for everyone. Studies show mothers carry a disproportionate share of this burden, leading to burnout, anxiety, and reduced career progression. Alpha Mothers helps by providing an AI partner to share this load.
How is AlphaMa different from other productivity apps?
Unlike traditional productivity apps that just add more to manage, AlphaMa is a voice-first AI that actually reduces your cognitive burden. It combines emotional support (like a therapist), practical task management (like an executive assistant), and family coordination (like a household manager). You talk naturally, and AlphaMa captures, organizes, and takes action on your behalf.
Who is Alpha Mothers for?
Alpha Mothers is for any mother who feels overwhelmed by the mental load, whether you're a working professional, on maternity leave, returning to work, or managing a household. We particularly resonate with career-driven millennial mothers who are raising Gen Alpha children and want support navigating modern motherhood without sacrificing their ambitions.
Is there a community I can join?
Yes! Alpha Mothers has a thriving community of like-minded mothers on WhatsApp and Slack. We offer general motherhood support groups as well as specialized communities for AI & Tech Learning, Career & Leadership, and Return to Work Support. Join us to connect with other ambitious moms navigating similar challenges.
How do I get started with Alpha Mothers?
Getting started is easy! Download the AlphaMa app from the App Store or Google Play to start with free voice conversations. You can also join our community for peer support, read our blog for insights on motherhood and career, or explore partnership opportunities if you're a coach, organization, or content creator.
You don't have to carry it all alone.
Join 500+ mothers who are ready to finally have AI support that gets it.Free for beta users.
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